Discover Our Legacy
Discover the story of George’s Premium Tours, formerly George’s Taxi — the first private tour and transfer company in Greece.
Learn how George’s legendary hospitality, word-of-mouth reputation, and over 30 years of experience evolved into today’s private transfers and tours in Athens and mainland Greece.
George, the Famous Taxi Driver
Our company began in the early 1990s, long before websites, online reviews, or social media existed.
Back then, “George’s Taxi” was simply George — a hardworking driver with a warm smile, a spotless Mercedes, and a natural gift for welcoming visitors to Greece. Bookings arrived by fax, recommendations spread by word of mouth, and trust was built one traveler at a time.
During those early years, Matt Barrett, creator of the Athens Survival Guide https://www.greecetravel.com/taxi/, discovered George’s rare talent. George wasn’t just driving guests — he was sharing stories, offering insights, and making people feel safe, welcome, and connected to Greece.
Matt began recommending him, and soon George became known everywhere as “the amazing taxi driver everyone talks about.”
A moment from the early days — exploring Greece the old-fashioned way, with warmth and genuine hospitality.
As the years passed, George’s dedication created something rare: a family business built on honesty, kindness, and genuine filoxenia.
What started as one man and one car slowly grew into one of the most trusted names for private travel in Greece.
We became the first company in the country to offer private tours and pre-arranged transfers — long before such services became common. Even as technology evolved, our reputation spread the same way it always had: through travelers who loved their experience and shared it with others.
Families returned year after year. Friends recommended friends. Guidebooks and travel forums spoke about us. To this day, most of our new guests still come from word of mouth — something we remain incredibly proud of. Guests quickly became friends — one of the reasons George’s Taxi earned a worldwide reputation.
George sharing stories, maps, and genuine filoxenia with travellers from around the world.
Our work has been recognised by major travel sites like Trip Advisor and Cruise Critic and respected writers such as Matt Barrett and Rick Steves — acknowledgment that honors our past and inspires our future.
Over time, “George’s Taxi” became the name people looked for when they wanted reliability, warmth, and a personal touch during their visit to Greece.
This legacy — built on handshake service, human connection, and thousands of grateful guests — is the foundation of everything we do today.
Exploring the Greek countryside with guests who often became lifelong friends.
A New Era : Honoring the Past, Elevating the Future
As the world changed and travel evolved, so did we.
Today, the company that began with George and a single taxi has grown into George’s Premium Tours — a new era built on the same values that made George’s Taxi beloved around the world.
While our name has evolved, our identity has not.
Our foundation is still George’s legacy: warm hospitality, honesty, personal connection, and a genuine love for sharing Greece with visitors.
What has changed is everything around it.
We now offer a modern fleet of luxury sedans, vans, and minibuses — all spotless, smoke-free, and fully equipped for comfort.
Our services include:
- Curated private tours in Athens
- Full-day and multi-day trips throughout mainland Greece
- Shore excursions from Piraeus
- Flexible airport, port, and hotel transfers
- Licensed tour guides upon request
- Modern communication and seamless planning
Behind the wheel is a new generation of professional drivers who carry George’s spirit forward — friendly, knowledgeable, fluent in English, and committed to making every guest feel welcome and cared for.
We’ve entered the digital age with modern tools and communication, but our heart remains unchanged.
This is still the George’s travelers know and trust — simply elevated for today’s world.
Same soul. Same passion. A new level of comfort, expertise, and experience.
Our Timeline
- 1990 — George begins offering taxi rides in Athens
- Early 1990s — Recommended by Matt Barrett in the Athens Survival Guide
- Mid-1990s — International travelers discover George
- Late 1990s — Bookings arrive by fax; first private tours begin
- 2000s — Recognition grows in guidebooks and online travel forums
- 2010s — Family expands services, fleet, and team
- 2020s — George’s Premium Tours launches, honoring the legacy
In Loving Memory of Stratos
Stratos was not only a valued member of our team, but also a truly kind and dedicated professional who cared deeply about the people he served.
For many years, he welcomed travelers to Greece with warmth, knowledge, and a genuine smile, creating experiences that guests still remember today.
He was part of our everyday life, our journey, and our growth. Like all those who helped shape George’s Taxi, his presence and character remain a part of who we are. Rest in peace our friend, you will always be remembered.